"Human Rights for All Rural Women" - 1998
In order to capitalize on the momentum created and extend the outreach of the World Rural Women's Day, a second Global Awareness Campaign to Increase Knowledge and Empowerment was launched in 1998. It was promoted by IFAP and WWSF, the latter acting as coordinator. "Human Rights for All Rural Women" was the theme chosen for the campaign, to connect it with the 5Oth Anniversary of the Universal Declaration of Human Rights celebrated in 1998.
Materials were prepared in seven languages, with the addition of German and Russian to the five UN languages used in the previous year. A greater number of information packages - about 25,OOO - were distributed, through a large number of rural women's associations, national and international NGOs, government institutions and UN agencies.
The packages included a colored poster, a postcard, an open letter to rural women and a global impact sheet, with a display of organizations, governments, FAO country representatives and others that had reported on their activities in celebration of the Day in 1997. In-kind or financial support was received by many organizations, notably the Swiss Agency for Development and Cooperation.